Electric Hair Brush Market is expected to reach US$ 1,110.46 million by 2030

Rising Adoption of Hair Care Appliances, Especially Among Women, Drives Electric Hair Brush Market Growth

According to our latest market study on “Electric Hair Brush Market Forecast to 2030 – COVID-19 Impact and Global Analysis – by Product Type, Category, and Distribution Channel,” the electric hair brush market size is projected to grow from US$ 714.06 million in 2022 to US$ 1,110.46 million by 2030; the market is expected to record a CAGR of 5.7% from 2022 to 2030. The report highlights key factors driving the market and prominent players along with their developments in the market.

Increasing consumer preference for salon-style curling and hairstyling and surging number of campaigns on fashion style through social media platforms such as Instagram, YouTube, Facebook, and Pinterest are surging the market growth. In addition, the key players operating in the market are engaged in developing new products owing to the surging demand for technologically advanced products with features such as automatic shut-off, temperature control, and incorporation of smart connectivity through mobile applications, which drives the market.

Electric Hair Brush Market Breakdown – by Region

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In recent times, rising beauty awareness and increasing fashion trends among women are driving the demand for haircare appliances such as electric hair brushes, hair straighteners, and hair rollers. Owing to improving standard of living and the positive effects of personal care on self-esteem and social interaction, consumers are gradually shifting toward premium self-grooming products. Hair styling and grooming have become a part of everyone’s lifestyle for health and social reasons. The increasing influence of beauty industry trends on women to maintain their overall appearance is boosting the demand for electric hair care products. Furthermore, the growing awareness among women about the benefits of electric hair care appliances, such as enhanced efficiency, better convenience, and faster speed over conventional hair care appliances, is propelling the market growth.

Moreover, the growing concern about physical appearance while going out socially for jobs and other reasons boosts the demand for electric hair styling appliances. Thus, the rising employment of women strongly influences the demand for electric hair brushes for styling hair. Thus, owing to the above-mentioned factors, the adoption of hair care appliances is increasing among the women population, which is further driving the market.

Impact of COVID-19 Pandemic on Electric Hair Brush Market

The COVID-19 pandemic adversely affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America, and the Middle East & Africa (MEA) hampered the growth of several industries, including the consumer goods industry. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies reported delays in product deliveries and a slump in product sales in 2020. 

Rising adoption of hair care appliances and increasing technological advancement in electric hair brushes drove the demand for electric hair brushes before the onset of the COVID-19 pandemic. However, the consumer goods industry experienced an adverse impact of the pandemic during the first quarter of 2020. Many industries had to slow down their operations due to value chain disruptions caused by the shutdown of national and international boundaries. The pandemic led to social distancing norms and a severe negative economic impact, hindering electric hair brush manufacturing and distribution processes. The COVID-19 pandemic also led to an economic recession in the initial months of 2020, which created financial difficulties for low-income and mid-income consumers. 

The report includes the segmentation of the electric hair brush market as follows:

Based on product type, the electric hair brush market is segmented into flat brush and round brush. Based on category, the market is segmented into men, women, and unisex. Based on distribution channel, the electric hair brush market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. The electric hair brush market in North America is further segmented into the US, Canada, and Mexico. The European market is subsegmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The electric hair brush market in Asia Pacific is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the MEA is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. The electric hair brush market in South & Central America is further segmented into Brazil, Argentina, and the Rest of South & Central America.

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