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North America Adult Diapers Market is expected to reach US$ 6,521.08 million by 2030

North America Adult Diaper Market is growing at a CAGR of 4.9% to reach US$ 6,521.08 million by 2030 from US$ 4,519.85 million in 2022 by Product Type, Category, and End-User.

By The Insight Partners

Increase in Aging Population Drives North America Adult Diaper Market

According to our latest market study on "North America Adult Diaper Market Forecast to 2030 – COVID-19 Impact and Regional Analysis – by Product Type, Category, and End-User," the market is expected to grow from US$ 4,519.85 million in 2022 to US$ 6,521.08 million by 2030; it is expected to register a CAGR of 4.9% from 2022 to 2030. The report highlights key factors driving the North America adult diaper market growth and prominent players along with their developments in the market.

Adult diapers are majorly worn by adults suffering from abnormal health conditions such as diarrhea, incontinence, mobility impairment, or dementia. Increasing urbanization, rising geriatric populations with urinary incontinence, and the rapidly developing healthcare sector are a few key factors that are driving the North America adult diaper market growth in terms of value sales.

There is a growing demand for adult diapers due to the increasing geriatric population, rising awareness related to the benefits of adult diapers, and growing acceptance. In addition, most of the population in the region suffers from obesity due to sedentary lifestyles; high per capita income; and rise in consumption of frozen, packaged, and fast food, which is leading to a high rate of adult incontinence. As individuals age, the likelihood of developing incontinence increases. According to the US Census Bureau, by 2030, all baby boomers will be over the age of 65, significantly expanding the target market for adult diapers. Many older adults require long-term care in their homes, assisted living facilities, or nursing homes. In these settings, adult diapers are crucial in managing incontinence and maintaining hygiene and comfort for older people. The aging population's need for long-term care services has created a significant demand for adult diapers in North America, as they are an essential part of the care routine for older individuals affected by incontinence. 

Manufacturers operating in the North America adult diaper market have responded to the evolving needs by introducing innovative products that offer enhanced comfort, absorbency, and discretion. The market now offers a wide range of options with different sizes, styles, and features to cater to diverse consumer preferences. For instance in 2021, Walgreens, a leading pharmacy chain in the US, expanded its range of adult diaper offerings to fulfill the rising demand. 

Nippon Paper Industries Co Ltd, Drylock Technologies NV, Ontex BV, Health Care Products Inc, First Quality Enterprises Inc, Kimberly-Clark Corp, Principle Business Enterprises Inc, Essity AB, Abena AS, and Paul Hartmann AG are among the major players operating in the North America adult diaper market. Market players are highly focused on the development of innovative product offerings to fulfill the customer's requirements. 

Impact of COVID-19 Pandemic on North America Adult Diaper Market Growth
Before the onset of the COVID-19 pandemic, the surging elderly population and increasing cases of incontinence primarily drove the adult diapers market in North America. However, the consumer goods industry experienced an adverse impact of the pandemic during the first quarter of 2020. The crisis led to social distancing restrictions and economic fallout, restricting adult diaper manufacturing and distribution. 

Moreover, low-income and mid-income consumers faced financial difficulties in the initial months of 2020 owing to the economic recession caused by the COVID-19 pandemic. As a result, consumers only purchased groceries, critical medical products, and primary essential products, which declined the sales of adult diapers. 

The "North America Adult Diaper Market Forecast to 2030" is a specialized and in-depth study of the chemicals & materials industry, focusing on market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The North America adult diaper market is segmented on the basis of product type, category, and end-user. Based on product type, the market is segmented into pull-up diapers, tape on diapers, pad style, and others. The market, by category, is segmented into men, women, and unisex. Based on end-user, the market is segmented into residential, hospitals and clinics, and others. 

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