Starting from the destination of events to pioneering décor and improved technology, companies are continuously working on how to create unique experiences for their people. Furthermore, with the coronavirus outbreak and work from home becoming new normal for several companies’ virtual conferences might replace the entire face of corporate events.
Technology Revolutionizing Traditional Corporate Events.
Nowadays, many organizers have started implementing technology in their events. While some organizations are still following the traditional presentations, many have already adopted the technology which is turning the traditional conference into a very unique experience.
Technology in a conference reminds of a few things such as mobile apps highlighting presentation and workshops schedule; GPS event locator and navigation assistance; information kiosks; Onsite social media networking; video feeds; surveys and contests; meeting agenda or announcements and real-time language translation. And now with social distancing and work from home becoming new normal, virtual data room has changed the face of corporate conferences.
According to a report by The Insight Partners, “The global virtual data room (VDR) market accounted to US$ 1.08 Bn in 2018 and is expected to grow at a CAGR of 14.5% during the forecast period 2019 – 2027, to account to US$ 3.66 Bn by 2027.
Focus on Audience Participation
A corporate event trend that is likely to get more emphasis in upcoming years is focusing on higher audience participation. Precisely, organizers of such events are working on strategies for making the audience a part of the event, instead of just sitting and heeding for hours, they need to participate in it.
These days, conference organizers are abandoning the traditional PowerPoint slides for more engaging activities and getting into new forms like live-feeds, video conferencing, workshops, event-specific apps, event hashtags, and more.
Increasing participation interprets into better overall experiences. By being part of the event, attendees are more likely to polish their knowledge and skills rather than merely being observers.
Unusual and Amazing Venue Selection for physical meetings
Choosing a hotel as a venue for corporate gatherings has faded away, and innovative trends in corporate event planning are bringing up amazing venues for corporate gatherings. Currently, many corporates are hosting their events in unusual and amazing venues like sports or concert venues, reserved cottages, theme parks, casinos, etc.
This can help in creating a long-lasting impression on attendees and it is a key factor for the continuous growth of audience and conference stability. Moreover, these unusual venues create memorable experiences for all the attendees, resulting in complete satisfaction for both hosts and attendees.
Metamorphosing the Venue
Only the selection of the unique venue is not enough, even its décor needs to be transformed according to desired events. The décor should be done in such a way that the guests should be able to recognize that they are in the right place. Today's companies, especially the new startups and tech companies, are uplifting the way they brand their events with unique touches. Apart from the classic banners, companies are transforming event venues into something acquainted with their guests.
Renovating a venue into a corporate experience, whether it is a racetrack or private cottage, requires décor experts who are capable to metamorphose a venue with ingenious usage of linen, furniture, technology, and more.
Ultimately a conference is the marketing avenue for a company. Whether it is a training conference or a sales conference, organizations require designers to design the events that can build brand reliability and advocates. Efficiently, branding an event builds employee spirit and determination that transforms into more engaged employees.
Sustainability Pushing the Boundaries
Even though“going green” is nothing new, the latest trend in sustainability assures to push the boundaries of both thoughts and creativity. As an event organizer, the profound responsiveness of society’s sensitive concern in reusing and recycling can help to develop a thoughtful attitude that exhibits the event’s commitment towards the environment. With a large number of adults globally supporting products made from recycled content (versus those that aren’t), attendees will notice and acknowledge those particular items that are biodegradable, right from the name tags, record-keeping bags, or food cartons. On the other hand, other trends in this space include contributing to sustainable, fair-trade food options and donating the leftover or unused stuff to NGOs working for homeless or senior citizens of society.
Aware of her elements, Neha writes the best articles across industries including electronics & semiconductors, automotive & transportation and food & beverages. Being from the finance background she has the ability to understand the dynamics of every industry and analyze the news updates to form insightful articles. Neha is an energetic person interested in music, travel, and entertainment. Since past 5 years, she written extensively on sectors like technology, finance and healthcare.
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