Americas Frozen Dough Market is expected to reach US$ 6.50 billion by 2030

Rising Demand for Frozen and Convenience Food Propels Americas Frozen Dough Market Growth

According to the latest market study on “Americas Frozen Dough Market Forecast to 2030 – Regional Share, Trends, and Growth Opportunity Analysis – by Product Type, Nature, Category and Distribution Channel,” the market was valued at US$ 4.27 billion in 2022 and is projected to reach US$ 6.50 billion by 2030; it is anticipated to record a CAGR of 5.4% from 2022 to 2030. The report highlights key factors contributing to the Americas frozen dough market size and prominent players along with their developments in the market.

Frozen dough lessens the time involved in complex baking processes, making it easier for consumers to enjoy freshly baked goods at home. Thus, the convenience of baking is a key factor bolstering the demand for frozen dough products, especially among busy urban consumers. The Americas frozen dough market is experiencing steady growth due to factors such as increasing demand for bakery products and the rising trend of home baking. The market is primarily driven by the US and Canada, which have a high consumption of bakery products. One of the key drivers for the growth of the Americas frozen dough market is the convenience it offers to consumers.

Americas Frozen Dough Market Breakdown – by Region

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The Americas frozen dough market report emphasizes the key factors impacting the market. In the past few years, consumers' lifestyles have evolved due to hectic work schedules and rising dependency on convenience food, ready-to-bake products, and frozen food products. The food industry is witnessing a surge in the consumption of high-quality convenience food. Convenience products such as frozen dough allow consumers to save time and effort associated with ingredient shopping and baking preparations. These products are gaining popularity because of the increasing number of smaller households and dual-income families. Frozen dough varieties offered by major market players include ready-to-bake, fully baked, partially baked, and ready-to-proof dough, which have extended product shelf lives due to the blast-freezing process. In addition to the efforts and time saved on food preparation, the convenience of storage further triggers the demand for frozen dough. According to the "2023 Food and Health Survey" conducted by the International Food Information Council in 2023 on 1,022 Americans (aged 18–80), 61% of participants agreed that "convenience" was a major purchase driver that impacted their food buying decisions throughout 2023, compared to 56% in 2022. Therefore, the rising demand for frozen and convenience food is expected to drive the Americas frozen dough market growth.       

The Americas frozen dough market trends include rising consumer preference for gluten-free products. According to Celiac Disease Foundation, as of 2022, 3 million Americans are significantly affected by celiac disease, and ~60–70% of cases of celiac disease remain undiagnosed in Americans. The treatment for celiac disease requires a 100% gluten-free diet. The rising number of people diagnosed with celiac disease and growing awareness regarding gluten-free diet positively influence innovations in gluten-free bakery products. Gluten-free diets have gained traction among consumers with awareness of diseases as well as those with gluten sensitivities or celiac disease. As a result, manufacturers have introduced a wide range of gluten-free bread options, providing consumers with a broader choice range. With the continuously growing awareness of gluten-free products among people, the gluten-free segment is expected to occupy a significant Americas frozen dough market share during the forecast period.

The Americas frozen dough market analysis is carried out by identifying and evaluating key players in the market across different regions. J&J Snack Foods Corp, Rhodes International Inc, Athens Foods Inc, Guttenplan's Frozen Dough Inc, General Mills Inc, Goya Foods Inc, Pepperidge Farm Inc, Gonnella Baking Co, Bridgford Foods Corp, and Okanagan Frozen Dough ULC are among the key players profiled in the Americas frozen dough market report.

The report includes the segmentation of the Americas frozen dough market as follows:

The market is segmented on the basis of product type, nature, category, and distribution channel. Based on product type, the market is segmented into bread and rolls, biscuits and cookies, pizza, donuts, muffins, laminated dough, and others. Based on nature, the market is divided into partially baked, ready-to-bake, fully baked, and ready-to-proof. Based on category, the market is bifurcated into gluten-free and conventional. Based on distribution channels, the market is segmented into hypermarkets and supermarkets, convenience stores, online retail, and others. The scope of the Americas frozen dough market report entails North America (US, Canada, and Mexico) and South & Central America (Brazil, Argentina, and Rest of South & Central America).

North America accounted for the largest America frozen dough market share in 2022, in terms of revenue. The market growth in this region is specifically attributed to the high consumer preference for convenience food products. Manufacturers in this region are expanding their production bases to ramp up production capacities to meet the rising demand for convenience food. In August 2023, General Mills announced the investment of US$ 48 million to expand their frozen dough plant in Missouri, US. The facility is expected to produce over 1 billion pounds of frozen dough products annually. Additionally, in January 2022, Crown Bakeries, a manufacturer of fresh and frozen croissants, buns, bagels, biscuits, sweet goods, and dough products, announced the acquisition of Pleasant Prairie, a Wisconsin-based manufacturing facility of Gold Standard Baking. With this acquisition, Crown Bakeries plans to produce more than 10 million baked croissants per week, positioning itself among the largest croissant bakers in North America.

The food industry is witnessing a surge in the consumption of high-quality convenience food. Pre-processed and partially baked food allows consumers to save time and effort associated with food preparation and reduces baking time. To meet growing consumer demand, manufacturers focus on introducing gluten-free dough varieties. In December 2023, Doughlicious, a snack brand by London Dough Co., launched a frozen snack lineup to the US market. The company's Frozen Cookie Dough and Gelato Bites are formulated from non-GMO, gluten-free ingredients, Moreover, their labels claim that the products have zero added sugars and no artificial preservatives.

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