Europe and Middle East & Africa Frozen Sweet Potato Market is expected to reach US$ 2,043.76 million by 2030

Rising Demand for Frozen Snacks Drives Europe and Middle East & Africa Frozen Sweet Potato Market Growth

According to our latest market study on “Europe and Middle East & Africa Frozen Sweet Potato Market Forecast to 2030 – COVID-19 Impact and Regional Analysis – by Type, Category, and End User,’’ the Europe and Middle East & Africa frozen sweet potato market size was valued at US$ 1,382.33 million in 2022 and is expected to reach US$ 2,043.76 million by 2030; it is expected to register a CAGR of 5.0% from 2022 to 2030.

Frozen sweet potato products offer a convenient and versatile option for incorporating these nutritious root vegetables into a meal. Whether in the form of fries, wedges, nuggets, hashbrowns, or other products, these frozen products provide a time-saving solution for busy individuals seeking a healthy addition to their diet. Increasing consumer demand for healthier snacking alternatives has driven the demand for frozen sweet potato products, as they are rich in vitamins, minerals, and fiber. The freezing of sweet potato helps to prevent the nutritional content and ensures its extended shelf life.

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In recent years, people's lifestyles worldwide have evolved due to hectic work schedules, which has resulted in increased dependency on convenience frozen food products and a rise in demand for frozen snacks. The food industry is witnessing a surge in the consumption of high-quality convenience food. Convenience food, such as frozen meals, frozen snacks, and ready-to-cook products, saves consumers time and effort. The increasing number of smaller households and dual-income families highly impacts the development and popularity of these food items. Due to hectic work schedules, millennials prefer to be efficient with their time and avoid spending it on tedious tasks. Frozen food products have extended shelf life, are suitable for single serve, and save time on food preparation. Hence, frozen products, including frozen snacks and appetizers, are gaining huge traction among consumers.

There is a rise in the consumption of healthy and nutritious food options, which increases the demand for healthy alternatives to conventional foods such as potato fries, nuggets and puffs, and wedges. Sweet potatoes are a healthy alternative to potatoes as they have high fiber and nutritional content, which makes frozen sweet potato products a popular option for health-conscious customers. Thus, the rising demand for frozen food drives the Europe and the Middle East & Africa frozen sweet potato market.

Conagra Brands Inc, Ardo Foods NV, Aviko BV, Birds Eye Ltd,  Lamb Weston Holdings Inc, Le Duc Fine Food BV, McCain Foods Ltd, Mondial Foods BV, Handy Food Innovation Ltd, and Sunbulah Food & Fine Pastries Manufacturing Co Ltd are among the major players operating in the Europe and Middle East & Africa frozen sweet potato market. These companies develop innovative products to sustain the market, which also helps expand the Europe and Middle East & Africa frozen sweet potato market. For instance, in February 2020, Slimming World launched Slimming World frozen sweet potato fries in Iceland with an aim to cater to the growing consumer demand for healthy alternatives for conventional snacks.

Impact of COVID-19 Pandemic on Europe and Middle East & Africa Frozen Sweet Potato Market

Increasing inclination toward frozen snacks and a surging preference for convenience food products owing to the rising working population boosted the demand for frozen sweet potatoes before the onset of the COVID-19 pandemic. In addition, product developments by key market players and surging the demand for healthier products have contributed to the growth of the Europe and Middle East & Africa frozen sweet potato market. However, the food & beverages industry experienced adverse impacts of the pandemic during the first quarters of 2020. Many industries had to slow down their operations due to disruptions in the value chain caused by the shutdown of national and international boundaries. Further, social distancing norms and negative economic impact hindered the manufacturing and distribution operations in the Europe and Middle East & Africa frozen sweet potato market. The COVID-19 pandemic also led to an economic recession in the initial month of 2020, leading to financial uncertainties among low-income and mid-income consumers.

Many businesses recovered as governments of various countries in Europe and Middle East & Africa eased social restrictions after the initial months of lockdowns in 2020. The COVID-19 vaccine offered relief from the distressing pandemic, benefiting economies by encouraging businesses to restart their operations. The resumption of operation in manufacturing units positively impacted the Europe and Middle East & Africa frozen sweet potato and led to its recovery in 2021. Manufacturers overcame the demand-supply gap as they were permitted to operate at their total capacities.

The report segments the Europe and Middle East & Africa frozen sweet potato market as follows:

Based on type, the Europe and Middle East & Africa frozen sweet potato market is segmented into fries, nuggets and puffs, wedges, hashbrowns, and others. Based on category, the market is bifurcated into conventional and organic. By end user, the Europe and Middle East & Africa frozen sweet potato market is divided into food services and food retail.  

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