Western Europe Shrink and Stretch Sleeve Label Market is expected to reach US$ 4,627.41 million by 2030

Advantages of Shrink Sleeve Labels Drive Western Europe Shrink and Stretch Sleeve Label Market Growth

According to the latest market study on “Western Europe Shrink and Stretch Sleeve Label Market Forecast to 2030 – COVID-19 Impact and Western Europe Analysis – by Material, Product Type, Printing Technology, and End-Use Industry," Western Europe shrink and stretch sleeve label market size was valued at US$ 2,740.45 million in 2022 and is expected to reach US$ 4,627.41 million by 2030; it is estimated to register a CAGR of 6.8% from 2022 to 2030. The report highlights key factors driving the market growth and prominent players along with their developments in the market.

The stretch and shrink sleeve label market in Europe reflects a dynamic landscape driven by evolving consumer preferences, technological advancements, and a focus on sustainable packaging solutions. As the packaging industry in Europe continues to grow, the rising demand for visually appealing and informative labels propels the adoption of stretch and shrink-sleeve labels. These labels offer a versatile solution for product differentiation with vibrant graphics and 360-degree branding. Regulatory compliance and the emphasis on eco-friendly packaging contribute to the attractiveness of sleeve labels as manufacturers seek sustainable alternatives.

Western Europe Shrink and Stretch Sleeve Label Market Breakdown – by Region

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Technological advancements play a crucial role in shaping the landscape, with continuous innovations in printing technologies enabling intricate designs and the integration of smart packaging features. Collaborations within the industry involving packaging companies, label manufacturers, and end users foster an environment of innovation and efficiency. The versatility of stretch and shrink sleeve labels finds applications across diverse sectors, including food & beverage, pharmaceuticals, and personal care, contributing to the market's sustained growth.

CCL Industries Inc., Huhtamaki Oyj, Berry Global Group Inc., Amcor Plc, Coveris Management GmbH, Stratus Packaging SAS, KP Holding GmbH & Co KG, Fuji Seal International Inc, Oerlemans Plastics BV, Maca Srl are among the key players in the Western Europe shrink and stretch sleeve label market.

Impact of COVID-19 Pandemic on Western Europe Shrink and Stretch Sleeve Label Market Growth

During the COVID-19 pandemic in Western Europe, disruptions in chemical and materials manufacturing operations significantly impacted supply chains and hindered product manufacturing activities, delivery schedules, and sales. Various chemicals and materials companies reported product delivery delays and sales slump in 2020. Moreover, restrictions on international travel imposed by governments of various European countries compelled manufacturers and suppliers to temporarily discontinue their business strategies, such as partnerships. All these factors hampered many sectors during the pandemic and restrained the growth of the chemicals & materials industry. During the pandemic, supply chain disruptions, raw material and labor shortages, and operational difficulties created demand and supply gaps, adversely affecting the growth of the shrink and stretch sleeve label market.

In 2020, supply chain shortages, increased labor costs, and high demand for raw materials resulted in price inflation of materials required in the chemicals & materials industry across various regions. In 2021, rising vaccination rates contributed to improvements in the overall conditions in different countries, which led to a conducive environment for automobile producers, construction, furniture, and aerospace industries. The developments in the shrink and stretch sleeve label market were witnessed with the resumption of production and sales operations of companies operating in the industry by the end of 2021.

The "Western Europe Shrink and Stretch Sleeve Label Market Analysis to 2030" is a specialized and in-depth study of the chemicals & materials industry, focusing on the Western Europe shrink and stretch sleeve label market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The Western Europe shrink and stretch sleeve label market is segmented on the basis of material, product type, printing technology, and end-use industry. Based on material, the market is segmented into polyvinyl chloride, polystyrene, polyethylene terephthalate, polyethylene, and others. Polyvinyl chloride is a versatile thermoplastic polymer known for its clarity, flexibility, and cost-effectiveness. It is often preferred for its ability to efficiently conform to the shape of packaging when heat is applied during the shrinking process. It offers a substantial shrink ratio. In case of stretch sleeve labels, polyvinyl chloride is employed for its flexibility and durability. Based on product type, the market is bifurcated into shrink sleeves and stretch sleeves. Shrink sleeves are made from flexible plastic material that shrinks tightly to the contours of the packaging when exposed to heat. Shrink sleeves are typically made from materials, including polyvinyl chloride, polyethylene terephthalate, or other plastic films. Based on printing technology, the market is segmented into flexographic, digital printing, rotogravure printing, and others. Flexographic printing technology is known for its high-quality printing and cost-effectiveness. Therefore, the technology is a preferred choice for shrink and stretch sleeve label manufacturing. It is a repeatable process suitable for high-volume label production and adapts to various film types and thicknesses commonly used in sleeve production. Based on end-use industry, the market is segmented into food and beverages, pharmaceuticals, chemicals, consumer goods, personal care and cosmetics, automotive and transportation, and others. Stretch and shrink sleeve labels play a crucial role in the food & beverages industry, serving both functional and marketing purposes. The labels are widely used in food and beverage products such as juices, energy drinks, and alcoholic beverages. The protective seal of these labels prevents food and beverage products from being opened intentionally or unintentionally.

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