US Chicken Sausages Market is expected to reach US$ 1,508.53 million by 2030

Rising Demand for Organic Sausages to Fuel US Chicken Sausages Market Growth During 2022–2030

According to our latest market study, “US Chicken Sausages Market Forecast to 2030 –Country Share, Trend, and Growth Opportunity Analysis – by Category and Distribution Channel,” the US chicken sausages market size was valued at US$ 1,038.79 million in 2022 and projected to reach US$ 1,508.53 million by 2030. The market is expected to record a CAGR of 4.8% from 2022 to 2030. The report highlights key factors driving the market and prominent players along with their developments in the market.

Chicken sausage is a product obtained by stuffing course or finely comminuted chicken carcasses with or without edible offals and associated ingredients into casings. The increasing demand for protein-rich convenience food is anticipated to surge the demand for chicken sausages in the country. In the past few years, consumers have been inclined toward the consumption of chicken over red meat, such as pork and beef, as they perceive chicken to be healthier than red meat. Hence, the popularity of chicken-based sausages is rising across the country. These factors are expected to fuel the chicken sausages market growth in the country during the forecast period.

US Chicken Sausages Breakdown – by Country

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Organic sausages do not contain synthetic nitrate preservatives, antibiotics, and growth hormones. They are made from animals raised on vegetarian, organic feed. These products cause less environmental impact on soil and water. Due to all these advantages, the demand for organic sausages is expected to increase in the coming years. Further, a growing geriatric population seeks healthier sausage options, including organic chicken sausages, as pork or beef sausages contain trans-fat, which can lead to coronary heart disease. In addition, to avoid the risk of being obese or overweight, many consumers are consuming organic chicken sausages. Therefore, increasing awareness regarding the health benefits of organic food products propels the demand for organic chicken sausages.

The rising demand for natural and organic chicken sausages has encouraged key manufacturers to launch and develop new organic products. In April 2023, Charcutnuvo, a US-based manufacturer, announced the launch of “Breakfast Sausage Links Made with Chicken” in organic and all-natural varieties. With the launch, the manufacturers are fulfilling the demand for natural and organic sausages across the country. Thus, the rising demand for organic chicken sausages is expected to introduce new growth trends into the US chicken sausages market during the forecast period.

Applegate Farms LLC, Conagra Brands Inc, Tyson Foods Inc, Bilinski's Sausage Co, Trader Joe's Co, Amylu Foods LLC, Kayem Foods Inc, Gilbert's Craft Sausages LLC, Boar's Head Provision Co Inc, and Dietz & Watson Inc are among the major players operating in the US chicken sausages market. Market players focus on developing high-quality products to fulfill the varied requirements of end users. Moreover, these key players adopt strategic development initiatives such as product development, collaborations, and partnerships to expand their market presence. Such initiatives by key market players aid the market growth.

Impact of COVID-19 Pandemic on US Chicken Sausages Market

Various industries suffered severe disruptions due to disturbances in supply chains and shutdowns of production plants amid the COVID-19 pandemic. The shutdown of banks, manufacturing plants, and factories in the US experienced disruptions in supply chains, manufacturing, delivery schedules, and product sales. Many businesses announced possible delays in product deliveries and slumps in their future sales. Supply chain disruptions, raw material and labor shortages, and operational difficulties created a demand and supply gap that resulted in increased prices of raw materials such as raw chicken, hampering the US chicken sausages market growth.

The changes in consumption patterns and purchasing power of consumers resulted in increasing sales of packaged meat products. Moreover, due to the work-from-home mandate, consumers preferred to eat packaged meat products at home. Such convenience positively impacted the US chicken sausages market growth during the pandemic.

In 2021, various industries resumed their operations as the US government announced relaxations in the previously imposed restrictions. Further, manufacturers were permitted to operate at full capacities, which helped them overcome the demand and supply gaps. All these factors have been contributing to the growth of the US chicken sausages market in the post-pandemic recovery period.

The chicken sausages market is significantly growing in the US. Sausages are considered one of the most preferred convenience foods among youth and kids. The rising popularity of high-protein foods and growing preference for organic and natural products are anticipated to boost the demand for organic chicken sausages in the US. Hillshire Farm, Oscar Mayer, and Applegate are a few of the popular chicken sausage brands in the US.

The report includes the segmentation of the US chicken sausages market as follows:

The US chicken sausages market is segmented on the basis of category, distribution channel, and geography. The market, based on category, is bifurcated into organic and conventional. Based on distribution channel, the market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others.   

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