Flavor Masking Agents Market is expected to reach US$ 383.01 million by 2030

Growth of Pharmaceuticals and Nutraceuticals Industry Drives Flavor Masking Agents Market

According to our latest market study on “Flavor Masking Agents Market Forecast to 2030 – COVID-19 Impact and Global Analysis – by Type and Application,” the flavor masking agents market size is projected to grow from US$ 235.64 million in 2022 to US$ 383.01 million by 2030; it is expected to register a CAGR of 6.3% from 2022 to 2030. The report highlights key factors driving the market and prominent players along with their developments in the market.

Flavor masking agents are ingredients or additives used to mask undesirable flavors in various food and beverages, pharmaceuticals and nutraceuticals, pet food, and animal feed. Flavor masking agents increase the palatability of food by masking the off-notes such as bitterness, sweetness, saltiness, sourness, fat-flavor, metallic off-notes, chalkiness, and beany and grassy flavors. In pharmaceuticals, flavor masking agents are extensively used to suppress the bitterness of drugs and make them more palatable. Flavor masking agents include flavor systems such as taste modulators, bitterness suppressors, sweetness suppressors, and fat modulators.

Flavor Masking Agents Market Breakdown – by Region

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The pharmaceutical industry has grown at a rapid pace over the last decade and is expected to continue growing in the coming years. Due to increasing urbanization, people are adopting a more sedentary lifestyle. Obesity rates and the prevalence of diseases such as diabetes are rising as a result of this. The pharmaceutical and nutraceuticals industry growth can be attributed to the rising prevalence of diseases such as heart disease, cancer, stroke, respiratory disease, diabetes, Alzheimer's disease, influenza, pneumonia, kidney disease, and septicemia. The use of flavor masking agents is crucial due to the concentrated amount of protein, vitamins, or minerals found in pharmaceutical products. In addition, the rising focus on improving the taste of bitter medicines by adding flavor masking agents is propelling the growth of flavor masking agents market.

Flavor masking agents are used in multiple products through various techniques and technologies, such as organoleptic methods, polymer coating, hot-melt extrusion, microencapsulation, complexation, and spray-drying. Microencapsulation is a relatively new technology in which the flavor content is encapsulated in a solid matrix, but the flavor is released when the substance is exposed to water or heated. Spray drying, co-acervation, polymerization, and other techniques are used in microencapsulation. For instance, numerous taste-masking technologies are available, and they are used in the pharmaceutical industry, with new platforms being researched and produced on a regular basis. The technology used is primarily determined by the physical and chemical properties of the drug material, as well as the desired final dosage form. Advances in taste-masking technologies such as microencapsulation and organoleptic methods in recent years have allowed the pharmaceutical industry to provide commercial products with improved patient acceptability and compliance, especially in pediatric and geriatric populations, and increased convenience for patients on the go. Thus, technological advancements in flavor masking is driving the flavor masking agents market growth.

Impact of COVID-19 Pandemic on Flavor Masking Agents Market

Various industries including the food & beverages and pharmaceuticals & nutraceuticals suffered severe disruptions due to disturbances in supply chains and shutdowns of production plants amid the COVID-19 pandemic. The shutdown of various manufacturing plants and factories in regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa negatively impacted the supply chains, manufacturing, delivery schedules, and sales. Many businesses announced possible delays in product deliveries and slumps in their future sales. Thus, with suspended operations in various industries negatively impacted the flavor masking agents market growth.

However, the pandemic altered global consumer preferences as health became the top priority. The preference for all-natural, organic, and GMO-free ingredients increased as consumers perceived these products to be healthier than conventional ones. Moreover, the focus on immune health increased dramatically, which is expected to provide lucrative opportunities for supplements and nutraceuticals such as multi-vitamins and minerals that help boost immunity. Thus, rising demand for immunity-boosting supplements is expected to drive the demand for flavor masking agents to mask the off-notes of vitamins and minerals, thus fueling the flavor masking agents market growth. Further, in 2021, the governments of various countries announced relaxation in the restrictions such as trade bans, lockdowns, and business shutdowns. Manufacturers were permitted to operate with full capacity, which helped them overcome the demand and supply gap. Also, with the introduction of vaccine, the marketplace witnessed recovery which positively impacted the flavor masking agents market growth.

The report includes the segmentation of the flavor masking agents market as follows:

Based on type, the flavor masking agents market is segmented into sweet, salt, fat, bitter, and others. In terms of application, the market is categorized into food and beverages, pharmaceuticals and nutraceuticals, and others. The food and beverages segment is further segmented into bakery and confectionery; dairy and frozen desserts; beverages; meat, poultry, and seafood; meat substitutes; dairy alternatives; RTE and RTC meals; and other food and beverages. By geography, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. The flavor masking agents market in North America is further segmented into the US, Canada, and Mexico. The European market is subsegmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The flavor masking agents market in Asia Pacific is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the MEA is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. The flavor masking agents market in South & Central America market is categorized into Brazil, Argentina, and the Rest of South & Central America.

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