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Europe Feminine Hygiene Products Market is expected to reach US$ 8,140.24 million by 2028

Europe Feminine Hygiene Products Market is growing at a CAGR of 3.4% to reach US$ 8,140.24 million by 2028 from US$ 6,479.96 million in 2022 by Product Type, and Distribution Channel.

By The Insight Partners

Rising Awareness of Menstrual Hygiene Drives Europe Feminine Hygiene Products Market

According to our latest market study on "Europe Feminine Hygiene Products Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Product Type and Distribution Channel," the market was valued at US$ 6,679.18 million in 2022 and is expected to grow at US$ 8,140.24 million by 2028; it is estimated to register a CAGR of 3.4% from 2022 to 2028. The report highlights key factors driving the Europe feminine hygiene products market growth and prominent players along with their developments in the market.

In recent times, the women population in Europe has become more aware of menstrual hygiene, particularly among the working class. Since 2012, several public health organizations have started focusing on menstruation hygiene management (MHM). Grassroots workers, social entrepreneurs, and United Nations agencies are also contributing to this noble cause. For example, in May 2013, WASH United conducted a 28-day social media campaign called "May #MENSTRAVAGANZA" on Twitter to generate awareness about menstruation and MHM. On May 28, 2014, many people celebrated Menstrual Hygiene Day for the first time with exhibitions, rallies, movie screenings, speeches, and workshops. This day is celebrated annually across the globe to create awareness about menstrual hygiene. 

Social media has become a forum to discuss menstrual issues and educate females from all walks of life about the importance of menstrual hygiene. The UK campaign against the tampon tax started on social media through 'The Pink Protest' via the weekly Instagram series. Social media plays a vital role in creating awareness about menstrual hygiene and reducing the stigma associated with menstrual issues. Thus, the growing awareness about menstrual hygiene creates a considerable demand for feminine hygiene products, thereby propelling the Europe feminine hygiene market growth. 

Edgewell Personal Care Co, Kimberly-Clark Corp, Lune Group Oy Ltd, Me Luna GmbH, Mooncup Ltd, Ontex BV, Essity AB, Wuka Ltd, Cotton High Tech SL, and Procter & Gamble Co. are among the major players operating in the Europe feminine hygiene products market. Market players are highly focused on the development of innovative product offerings to fulfill the customer's requirements. 

Impact of COVID-19 Pandemic on Europe Feminine Hygiene Market Growth
The rising female literacy rate and greater menstrual hygiene awareness primarily drove the feminine hygiene products market before the onset of the COVID-19 pandemic. However, the consumer goods industry experienced adverse impacts of the pandemic during the first quarter of 2020. The COVID-19 pandemic led to unprecedented challenges for many sectors, such as consumer goods. Lockdowns, border restrictions, travel bans, the shutdown of manufacturing units, and other security protocols under the guidelines of the governments of different nations adversely impacted the operations of manufacturing companies. Moreover, the supply chains of companies were disrupted during 2019, 2020, and 2021 due to nationwide lockdowns and border restrictions, hampering the production and distribution of various products. The pandemic led to social distancing norms and a severe negative economic impact, hindering feminine hygiene products’ manufacturing and distribution processes. The COVID-19 pandemic also led to an economic recession in the initial months of 2020, which created financial difficulties for low-income and mid-income consumers. As a result, people only purchased primary essential products—such as groceries and critical medical products—lowering the sales of feminine hygiene products.

The "Europe Feminine Hygiene Products Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry, focusing on market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The Europe feminine hygiene products market is segmented on the basis of product type and distribution channel. Based on product type, the market is segmented into menstrual care products (sanitary napkins, tampons, menstrual cups, and others), cleaning and deodorizing products (hair removal products, hygiene wash, intimate spray, and others), and feminine hygiene underwear (reusable period underwear, reusable incontinence underwear, and others). The Europe feminine hygiene products market, by distribution channel, is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. 

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