Logo
Friday, 03 July 2020
Logo
The News and Media Division of The Insight Partners
Monday, 29 Jun 2020 03:00 pm

Carry Starts Offline Data Collection from South Korea's largest SMB loyalty point platform with 23M users

Carry Protocol is a blockchain project that compensates consumers for sharing offline data and receiving ads, aiming to return control of data privacy and monetization rights back to the consumers. The launch campaign is the first step for Carry's wide adoption in offline stores and consumers. Carry is also expanding its presence globally this year by having partnerships with global projects such as Pundi X and BananaTok.

newsImage
 

On June 29th, South Korea's Blockchain Project Carry Protocol announced that it started data collection from the offline market targeting roughly half of the South Korean population (23M users) with South Korea's largest SMB loyalty platform, Dodo Point.

The data collection feature with rewards rolls out to all 23m Dodo Point users on June 29th. Whenever someone claims loyalty points at a Dodo store, he or she can rate the services provided by the store and be eligible for giveaways. The giveaway promotion campaign goes on for a full month until August 31st. AirPod Pros, Starbucks coffee coupons, and reward points will be given to those who participate. 

As of May 2020, Dodo has over 20,000 cumulative stores and 23M registered users. Dodo is used by roughly half the population in Korea. Using Dodo as a platform to launch data collection is one of the best ways for Carry's wide adoption.

Carry Protocol is a blockchain project that compensates consumers for sharing offline data and receiving ads, aiming to return control of data privacy and monetization rights back to the consumers. The launch campaign is the first step for Carry's wide adoption in offline stores and consumers. Carry is also expanding its presence globally this year by having partnerships with global projects such as Pundi X and BananaTok.

Commenting on the launch of the data collection feature, the team mentioned "We are very excited to approach millions of monthly Dodo Point users through the campaign. We believe the first step to widespread adoption is to strip away complexities associated with blockchain technology so that any average person can use Carry. By closely monitoring usage and engagement metrics during the launch event, we will learn about the product market fit and flexibly respond to additional features and benefits that might be needed in future."

Tags Carry Protocol Data Collection South Korea Blockchain

Neha Pandey

Aware of her elements, Neha writes the best articles across industries including electronics & semiconductors, automotive & transportation and food & beverages. Being from the finance background she has the ability to understand the dynamics of every industry and analyze the news updates to form insightful articles. Neha is an energetic person interested in music, travel, and entertainment. Since past 5 years, she written extensively on sectors like technology, finance and healthcare.


Smarter Decisions with Smart News

Smart Market News is committed to getting its readers the latest updates and insights on industries that help in making “smarter” business decisions. With insights and inputs from corporate decision makers, we bring you the stories of adopting innovative solutions and strategies that have been changing the world. Our editorial insights on products, solutions, companies, and adoption of best practices not only help in understanding the markets better, but also prove to be a complete package for your information needs.

media@smartmarketnews.com | sales@smartmarketnews.com

Contact Us
Subscribe to our newsletter
Get the latest in your inbox weekly Sign up for the fully charged newsletter
Follow Us:
© The News and Media Division of The Insight Partners 2019 | All Rights Reserved | Privacy Policy