The India detergents market was valued at INR 42,827.4 crore in 2019 and is projected to reach INR 73,660.4 crore by 2027; it is expected to grow at a CAGR of 7.0% from 2020 to 2027.
Market Introduction
Detergent is a water-soluble chemical substance composed of salts of fatty acids, and it is available in different forms such as powder, liquid, and bar. Detergents are used in a wide variety of home care products, including laundry detergents, shampoos, body wash, hand wash, dish wash, floor or surface cleaners, and disinfectants.
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The demand for these homecare products in India has grown due to the increased awareness about health and hygiene, changing lifestyles of people, and considerable increase in per capita disposable income. Nowadays, people are more concerned about sanitization, in general, than ever before. Concerns regarding the spread of COVID-19 have led to the increase in awareness among the consumers to keep their homes and surroundings clean and sanitized. The significant growth of the homecare products market is also attributed to growing awareness among consumers about personal health and hygiene. The prominent use of detergents in almost all homecare products provides continuous thrust to the demand for detergents. Thus, in addition to the mounting awareness among people about health and hygiene, considerable increase in per capita disposable income has boosted the sales of homecare products in India. Also, the advent of e-commerce websites, extensive marketing campaigns by national players, and growing penetration of multinational players are further expected to support the growth of the market in India in the coming years.
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Market Overview and Dynamics
The India detergents market was valued at INR 42,827.4 crore in 2019 and is projected to reach INR 73,660.4 crore by 2027; it is expected to grow at a CAGR of 7.0% from 2020 to 2027. Increasing consumer awareness about enhancing health and quality of living; and rising disposable income and consumer expenditure on personal hygiene products, resulting into high consumption of products such as fabric softeners, hair and body care products, sanitizers, and disinfectants have been the factors driving the market growth in India.
Key Market Segments
By type, the anionic detergents segment led the India detergents market in 2019, whereas the cationic detergents segment is expected to register the highest CAGR during the forecast period. Based on form, the powder segment held the largest market share of the market in 2019. By application, the laundry cleaning segment held the most significant market share of the market in India in 2019.
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Major Sources and Companies Listed
A few of the major primary and secondary sources for India detergents market included in the report are Department for Promotion of Industry and Internal Trade (DPIIT) and CHEMEXCIL. A few of the key players in the market in this country are Hindustan Unilever Limited, Procter & Gamble Co, Nirma Limited, and Rohit Surfactants Private Limited.
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