Europe A2P and P2A Messaging Market size is estimated to be valued at over USD 70 billion by 2024, growing at a CAGR of around 5% from 2016 to 2024.
Growth in mobile payment and mobile banking applications increased mobile marketing by application developers and marketers, ability to receive messages without a data connection and rapid increase in mobile subscriber base are some of the important factors driving the growth of A2P and P2A messaging market. However, the changing nature of government rules and regulations across the globe and illegitimate grey route, which affect the mobile network operators revenue, are some of the major restraining factors of the A2P and P2A messaging market. Cumulative scope of application in the entertainment, media, and healthcare sectors is anticipated to fuel the A2P and P2A messaging market growth.
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Top Key Player:
AT T INC.,BEEPSEND AB,CLX COMMUNICATIONS,GLOBAL MESSAGE SERVICES,INFOBIP LTD.,MAHINDRA COMVIVA,SAP SE,TATA COMMUNICATION LTD.,TWILIO, INC.,TYNTEC GMBH
US is dominating the A2P and P2A Messaging market in terms of adoption, which in turn boost the demand for A2P and P2A Messaging market. The US is a technologically developed country; hence, the adoption of advanced technology is high across various sectors of the country. The country has the presence of diverse industries and is one of the world's leading high-technology innovators. The presence of a large number of well-established players from various sectors is a significant factor that is driving the growth of A2P and P2A Messaging in the country. The US holds the dominant share in the A2P and P2A Messaging market, and it is expected to continue its dominance during the forecast period due to the wide adoption of advanced technologies and the presence of a wide array of companies.
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