Logo
Thursday, 04 June 2020
Logo
The News and Media Division of The Insight Partners
Thursday, 21 May 2020 11:00 am

Dentsu Tracking Celebrates First Anniversary of EU Collaboration on Tobacco Supply Chain Control (EU TPD) Solutions

It is the world's largest platform in terms of the number of events and products tracked. As of the current status, the system tracks more than 32 billion products and billions of events taking place at more than 750,000 registered economic operators in the 27 EU countries.

newsImage
 

Today a year ago, the EU TPD  (EU Tobacco Products  Directive) came into force in Europe. Dentsu Tracking, a trademark of the Dentsu Aegis Network, works with the European Commission and 27 member states to design and operate a technical supply chain control solution across the European tobacco industry in compliance with the WHO Framework Convention on Tobacco Control (FCTC).

It is the world's largest platform in terms of the number of events and products tracked. As of the current status, the system tracks more than 32 billion products and billions of events taking place at more than 750,000 registered economic operators in the 27 EU countries.

“The EU TPD solution sets a new standard for government supply chain control. The current design and architecture set a new technical standard, and the findings from the first year clearly speak for its success, "  said Philippe Castella , Managing Director of Dentsu Tracking.

“The European model provides rigorous compliance standards and takes an innovative approach to the framework agreement by requiring full traceability for every step of the supply chain. This can certainly serve as a model for future supply chain renewal and regulations in other industries such as the alcohol and beverage industry. "

Innovation with authorities to fight illegal trade  

Authorities and law enforcement agencies across the EU now have a tool that gives them full visibility of the entire tobacco supply chain.  

"The system is a means for government agencies to implement their supply chain control requirements based on data-based insights from huge data lakes and to use them to reduce the supply of illegal products,"  said Benjamin Phelip, sales and marketing manager at Dentsu Tracking.

State ministries and authorities can use the data and visibility from the EU Secondary Repository (the secondary data store designed, implemented and operated by Dentsu Tracking) to identify unusual trading patterns and to enable further innovation of the tobacco control guidelines to combat illegal trade.

The Dentsu Tracking solution ensures data availability almost in real time, i.e. an almost immediate response to requests at macro level (e.g. determination of trends and anomalies, or market statistics) or to requests at micro level (e.g. inspection and verification of a single one Cigarette box, a specific warehouse or a specific truck).

This solution is, on the one hand because of its size and on the other hand because of the right to enforcement online, more careful than any other existing system. Online enforcement means that the data is not only stored passively, but there is a process of data reporting, data validation and approval for each step, and all of this takes place in under 60 seconds.

Tags EU TPD  (EU Tobacco Products  Directive) WHO Dentsu Tracking Dentsu Aegis Network European Commission Supply chain

Neha Pandey

Aware of her elements, Neha writes the best articles across industries including electronics & semiconductors, automotive & transportation and food & beverages. Being from the finance background she has the ability to understand the dynamics of every industry and analyze the news updates to form insightful articles. Neha is an energetic person interested in music, travel, and entertainment. Since past 5 years, she written extensively on sectors like technology, finance and healthcare.


Smarter Decisions with Smart News

Smart Market News is committed to getting its readers the latest updates and insights on industries that help in making “smarter” business decisions. With insights and inputs from corporate decision makers, we bring you the stories of adopting innovative solutions and strategies that have been changing the world. Our editorial insights on products, solutions, companies, and adoption of best practices not only help in understanding the markets better, but also prove to be a complete package for your information needs.

media@smartmarketnews.com | sales@smartmarketnews.com

Contact Us
Subscribe to our newsletter
Get the latest in your inbox weekly Sign up for the fully charged newsletter
Follow Us:
© The News and Media Division of The Insight Partners 2019 | All Rights Reserved | Privacy Policy