Succession Resource Group, Inc. (SRG) is excited to announce the launch of LendingWell on Monday, May 4, 2020. LendingWell is a free online platform dedicated to helping independent Registered Investment Advisors, Registered Representatives, CPAs, and insurance agents and agencies find the right lender for their financing needs. LendingWell matches advisors with lenders for buy-outs, buy-ins, working capital, refinancing, commercial real estate, start-up, and recruiting. SRG has expedited the launch of this new online application in light of the current COVID-19 pandemic, responding to advisor's need for capital.
"Bank financing has done a lot for the advisor M&A market and the number of options is only going to increase due to the graying of the industry, making it more complicated for advisors to find the right lender. SRG has spent years learning about these lenders to help our clients, some focused on capital to start their RIA, others focused on capital to help them retire from it. LendingWell distills years of experience into a simple interactive online tool and allows the lenders to update their information in real-time," shared President and Founder of SRG, David Grau Jr, MBA. "After years of providing individualized recommendations to our clients and helping our broker-dealer, custodian, and TAMP partners match their advisors with the right lender, we wanted to create something more accessible to the industry and something more reliable than a Google search or a loan broker."
"One of our biggest concerns creating LendingWell was ensuring that the platform was easy to use, informative, and protected our user's privacy," said Anden Leesley, UX Product Design Manager at SRG. LendingWell consolidates SRG's experiences into one easy to use tool, providing:
Kristen Grau, CPA, CVA of SRG added, "Historically, advisors have contacted lenders one-by-one, spending months trying to identify lenders in our space that may or may not meet their needs. This generally causes frustration and wastes both the advisor and lenders time, or worst case, losing the deal. LendingWell streamlines this process, creating efficiencies for all parties. We have worked with dozens of banks and plan to add more lenders to the platform, but only after we know they understand the industry and have successfully completed deals."
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