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Wednesday, 29 Apr 2020 12:00 pm

illycaffe expands line of aluminium capsules with new Decaffeinato espresso

illy-brand capsules offer the distinct taste of the 100% Arabica illy blend at different intensities to appeal to all coffee lovers

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illycaffè, a global coffee firm, announced a new way to enjoy a genuine illy experience with its expanded line of aluminium capsules compatible with Nespresso* Original coffee machines**. Now also available in Decaffeinato ("decaffeinated") espresso, all five varieties of capsules contain the ideal measure of the legendary and unique illy blend, perfected over 85 years.

Comprised of nine carefully selected Arabica coffee beans, the illy-branded capsules are available in five choices representing four intensities of taste: Classico, with a smooth and mild taste, available in espresso and espresso lungo (the latter of which produces more volume in the cup); the full-bodied taste of Intenso espressoForte espresso, with its rich and strong character; and new Decaffeinato espresso, a smooth and mild profile with less than 0.1% caffeine. The decaffeinated roast coffee capsules achieve a perfect balance between acidity and bitterness, with a lingering sweetness thanks to delicate notes of caramel, chocolate and toasted bread.

All capsule varieties are available on the illy e-shop and select retailers for a suggested retail price of $8.99 per pack of ten capsules. Through illy.com, coffee lovers can conveniently order compatible capsules directly to their home including via illy a casa coffee subscription, a convenient auto delivery that sends coffees on a preferred chosen schedule.  

The illy-branded aluminium capsules are the result of the trademark licensing agreement between illycaffè and JAB. JAB's JDE platform is responsible for capsule production and distribution in retail channels outside of Italy***(large-scale retail, supermarkets and food retail stores), while illycaffè is handling distribution in all other sales channels, as well as all sales channels in Italy, enhancing its omni-channel presence and reinforcing synergies.


Neha Pandey

Aware of her elements, Neha writes the best articles across industries including electronics & semiconductors, automotive & transportation and food & beverages. Being from the finance background she has the ability to understand the dynamics of every industry and analyze the news updates to form insightful articles. Neha is an energetic person interested in music, travel, and entertainment. Since past 5 years, she written extensively on sectors like technology, finance and healthcare.


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