Consumer behavior is already changing in the face of the pandemic

The advance of the new coronavirus pandemic has already transformed consumer relations. Although the market is still dealing with uncertainties, some changes can already be noticed and taken advantage of by those who want to remain in the consumer's mind.

With the recommendation of social distancing, the first growing is the search for online shopping and other digital services. "It is important to remember that having a website or a profile on a social network is not enough to say that you have an online presence. Companies need to adapt to the demand, be it transforming face-to-face service into delivery or even innovating in the way they offer their products. services ", warns Murilo Borrelli , CEO of ROI Mine, data driven marketing agency.

According to industry entities, in the first half of March, there was an increase of 30% to 40% in online orders compared to the same period in 2019. The products that skyrocketed in sales were those related to the protection of health and food.

Data from the Brazilian Electronic Commerce Association (ABComm) point out that some virtual stores have registered an increase of more than 180% in transactions in the categories of food, beverages, beauty and health. And there is still a lot of space for those who want to consolidate their presence in this market.

Another important point that we perceive is the change in consumer behavior. "Customers who were not in the habit of shopping through delivery and e-commerce discovered this channel and the tendency is that they get used to the facilities of the online world", highlights Borrelli.

This is a transformation that has no going back. We are in the midst of a crisis, but there is also a lot of opportunity for those who are willing to take digital media seriously and professionally. "It doesn't take big investments to start selling online. Companies that didn't take their business model to the Internet are at a disadvantage, taking risks of survival", reiterates the expert.

ROI Mine offers solutions that optimize digital channels and help businesses that need to deploy or improve their digital presence. For the company that already has a website, the agency outlines optimization strategies through SEO (Search Engine Optimization), which improves the users' experience, and the relationship between company and consumer.

Another solution is programmatic media, which is considered the future of online media and is an automated way of buying and selling ads. With the use of programmatic media, the process of buying online advertising spaces is much easier and faster, since it is not necessary to contact each portal or site of interest to make the negotiation individually.

Strategic action on social networks is a path that helps companies grow, in addition to increasing traffic to the site. "Having an agency to develop this integrated work makes the entrepreneur focus on his core business and guarantees personalized service with a focus on real results", highlights Borrelli.

Finally, the Google Ads ad management platform, developed by Google, receives an incredible volume of over 100 billion searches every day. And this channel can work for your business, without the need for exorbitant advertising expenses.