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Tuesday, 21 Apr 2020 01:00 pm

Starbucks to introduce Beyond Meat to China with new plant-based lunch menu this week

The world’s biggest coffee chain has reopened most of its stores in China, where the outbreak appears to be slowing, and is banking on a slew of new plant-based food and beverage offerings to pull in more curious and environment-conscious diners.

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Starbucks Corp said on Monday it would roll out a new plant-based lunch menu in China this week, launching Beyond Meat Inc’s products in a country where it is trying to recover from the novel coronavirus pandemic-led shutdown.

The world’s biggest coffee chain has reopened most of its stores in China, where the outbreak appears to be slowing, and is banking on a slew of new plant-based food and beverage offerings to pull in more curious and environment-conscious diners.

The new lunch menu will feature pastas and lasagna using Beyond Meat’s plant-based beef products, and also include dishes from Omnipork, a plant-based pork alternative brand.

Starbucks is also adding non-dairy lattes using oatmilk.

The launch is an important step for Beyond Meat which is looking to expand into Asia, where meat alternative products still have not experienced the popularity boom seen in the United States and parts of Europe.

As part of the launch in China, Beyond Meat said it would establish a Chinese-language website, as well as make use of popular social media channels Weibo and WeChat.

Read here

Tags Starbucks Beyond Meat Plant-based meat Oatmilk Coronavirus Lockdown Asia

Neha Pandey

Aware of her elements, Neha writes the best articles across industries including electronics & semiconductors, automotive & transportation and food & beverages. Being from the finance background she has the ability to understand the dynamics of every industry and analyze the news updates to form insightful articles. Neha is an energetic person interested in music, travel, and entertainment. Since past 5 years, she written extensively on sectors like technology, finance and healthcare.


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