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Wednesday, 05 August 2020
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The News and Media Division of The Insight Partners
Friday, 06 Mar 2020 06:00 pm

Top 3 Trends Disrupting the Global Food Service Industry

Approximately USD 1.5 trillion food service industry has a highly competitive landscape as the players looking forward to sustain in the market must keep up with the evolving technologies along with harnessing data. In order to conquer the highly fragmented media marketplace companies in the industry need to meet their customers’ expectations right from covering their dietary requirements, offering new flavors to taste buds to seamless door-step delivery system.

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Here are a few key trends currently disrupting the global food service industry:

Seamless Door-step Delivery
According to several reports, it was found that nowadays people want the restaurant-like food to be delivered at their door-step. The companies in the industry need to address this rising swift of consumers’ convenience with the possible way to stay ahead in market.

In addition, some of the players such as Uber Eats and Just Eat have lowered their threshold so that they are able to upgrade to the technologies needed to offer seamless deliveries. Also, the industry is predicted to augment to more than USD 210 billion in upcoming years.

Customer Profilization

Profiling customers to the type of eaters can boost marketing by targeting exact audience. With large number of choices available in market, food business has turned out as one of the most complex one and in order to sustain in the market it is very important for the companies to understand what customers’ actually want in terms of tastes. Moreover, there are several big brands that are already able to meet the demand in terms of taste, flavor and dietary or non-dietary by compiling data available via surveys or purchasing habits of the people.   

Transparency

People these are very particular in terms of their food habits or choices, they want to go for the product that is transparent about its ingredients. Moreover, it is very much a health concern for some as people are looking to avoid an ingredient that they are allergic to. Hence, to grip the market players across should look for ways they can be transparent to their consumers’. For instance, this is as easy as labeling the food as organic or inorganic, also highlighting key ingredients can also be a good option. Besides, a nutrition stats column may perhaps help in attracting the consumer following a vegan, Paleo or gluten-free diet.

2019’s survey by NPD Eating Patterns in America concluded that, "One out of five adults try managing their health with their food and beverage choices."

Tags Food Service Food Beverage Uber Eats Delivery Just Eat

Neha Pandey

Aware of her elements, Neha writes the best articles across industries including electronics & semiconductors, automotive & transportation and food & beverages. Being from the finance background she has the ability to understand the dynamics of every industry and analyze the news updates to form insightful articles. Neha is an energetic person interested in music, travel, and entertainment. Since past 5 years, she written extensively on sectors like technology, finance and healthcare.


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