The new strategy, launched under the slogan "Selecting Premium Global Products for Your Family", aims to use Yunji's upgraded 3.0 supply strategy to empower global supply chains through joint ventures, investment and original design manufacturer (ODM) arrangements, to create 100 new super brands for sale on the platform.
Yunji Inc., a Chinese membership-based boutique e-commerce company headquartered in Hangzhou, Zhejiang province, launched their new "Premium Product Plan" to create 100 New High-revenue Super Brands targeting annual sales exceeding 100 million yuan (approx. US$14 million) on the platform. Yunji launched the new strategy with a promotional event and kick-off meeting for China's upcoming Double Eleven shopping festival in Changsha on October 21, 2019.
The new strategy, launched under the slogan "Selecting Premium Global Products for Your Family", aims to use Yunji's upgraded 3.0 supply strategy to empower global supply chains through joint ventures, investment and original design manufacturer (ODM) arrangements, to create 100 new super brands for sale on the platform.
"Looking back on the development process of both the e-commerce sector and the company, 'the only constant is change'. Therefore, in response, Yunji has decided to upgrade its supply chain strategically once again to support the launch of our new Premium Product Plan," said Xiao Shanglue, Founder and CEO of Yunji.
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