Medela Symphony Plus Direct Rental Program by Medela for Working Women Who Are Frequently Away From Their Babies

• Published Month : Tuesday, 01 Oct 2019 01:20 pm

Pigeon Corporation, Ardo medical, Inc., Ameda, Inc., Koninklijke Philips N.V., Medela LLC, Evenflo Feeding, Albert Hohlkörper GmbH & Co. KG, Mayborn Group Limited, Hygeia Healthcare, and Spectra Baby USA are a few major providers of breast pump globally

The breast pump is an emerging market consisting of the good and countable number of players, having considerable revenue in the market. Breast pump is most popular device in working women or those who are frequently away from their babies. These devices have adjustable suction level to avoid discomfort. Breast pump is available in two forms- single pump and double pumps which help in time saving and storing milk for later feeding period.

The most notable market participants are Pigeon Corporation, Ardo medical, Inc., Ameda, Inc., Koninklijke Philips N.V., Medela LLC, Evenflo Feeding, Albert Hohlkörper GmbH & Co. KG, Mayborn Group Limited, Hygeia Healthcare, and Spectra Baby USA among the others. These companies have occupied a considerable share of the market owing to their product offerings to the companies.

Market leaders are involved in organic and inorganic growth strategies in the breast pump market. For instance, the companies have maximized their growth with few organic strategies to enhance the market value and position in the market. The organic developments in the market were maximum among the development in the breast pump.

The market has experienced several organic strategies such as product launch, product approval and expansion activities that also have resulted positively for the growth of the market. The companies have also conducted few inorganic strategies such as partnership, acquisitions and agreements that have enhance the product portfolio.

Below is the list of the organic and inorganic strategies done by the players operating in the breast pump market:

Year	News	Region
April, 2019	Medela has announced launch of a new program known as Medela Symphony PLUS Direct Rental Program	North America
November, 2018	Philips Avent collaborated with WOOP (Women of Opinion) to create community of lactating & pregnant moms in order to promote benefits of breastfeeding and create awareness about assisted breastfeeding.	Asia Pacific
November, 2016	Medela launched new product Sonata, which is the first smart breast pump. The product offers hospital with high level performance in a personal use breast pump.	Europe

Global breast pump market was segmented by product type, technology type and distribution channel. On the basis of the product type, the market is segmented as manual breast pump, and electric breast pump. Electric breast pump segment is further sub-segmented single electric breast pump and double electric breast pump. Based on the technology type, the breast pump market is segmented into closed system breast pump, and open system breast pump. On the basis of the distribution channel, the breast pump market is segmented into consumer stores, and online distribution.