Cleo, the support system for working families, announced a partnership with UrbanSitter, an online and mobile service that enables parents and caregivers to connect through people they know, to launch a new solution designed to address the lack of support and childcare available to working families as businesses transition to the next stage of COVID-19's impact and prioritize getting working parents back to work. Designed to support families looking for affordable and safe solutions to fill the void made by closures of schools, summer camps, and daycares in the next 3 months, as well as employers looking to support one-third of the U.S. workforce that are working parents, Cleo Care presents a novel and localized solution.
Available to launch to employers this month, Cleo Care powered by UrbanSitter combines a unique program of family "Co-Op" matching alongside concierge care provider vetting and selection to create affordable childcare options for parents. Member families will also receive weekly programs and 1:1 coaching from Cleo's expert network of child development specialists, including milestone-focused programs that will help parents, care providers and their children stay on track with enriching activities and tips.
Addressing a crisis point for 30.5M working families
The new product was designed by Cleo and UrbanSitter teams who continue to experience the challenges of working parents of young children firsthand as they saw their thousands of members ask for more help in the last two months. A recent study conducted by Cleo of its international membership of working parents of children from 1 day old to 5 years old brought these needs to life, finding that:
Members also expressed concern related to COVID-19 and their productivity:
"As working moms desperate for a solution to the crisis facing parents today, we were focused on developing a solution that didn't just work for our members and enterprise clients, but also one that we'd use ourselves. After experimenting and trying everything from virtual care to scheduling shifts to looking for new caregivers ourselves, we realized the only solution that would work for families would require a new model of childcare designed for the unique issues COVID-19 has created," said Sarahjane Sacchetti, CEO of Cleo. "We're excited with our early feedback from clients and members that the model we've built will meet the needs of employers and their working parents for the unpredictable months to come."
How it works:
Cleo Care powered by UrbanSitter will be available this month to U.S. employers to serve their working parent populations and includes:
"We've been leading innovation and developing expertise in the category of trusted child care for the past decade. This pandemic brings to the forefront a whole new set of challenges for working parents. Our partnership with Cleo can solve working parents' biggest problems with an innovative, trusted solution for the enterprise," said Lynn Perkins, CEO and co-founder of UrbanSitter. "Cleo Care powered by UrbanSitter enables working parents to rest assured that their children are in good hands, complete with age appropriate programming and experienced child care professionals. Additionally, we offer working families a complete solution including petcare and elder companion care within our solution."
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