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Friday, 29 March 2024
Friday, 15 May 2020 01:00 pm

Cleo and UrbanSitter Partner to Launch Accessible, Affordable and Safe Childcare Solution Designed for Companies to Support Working Parents

Cleo Care Offers Employers a New Way to Support Working Parents: with Care Provider Match, Co-op Care and Weekly Milestone-specific Programs

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Cleo, the support system for working families, announced a partnership with UrbanSitter, an online and mobile service that enables parents and caregivers to connect through people they know, to launch a new solution designed to address the lack of support and childcare available to working families as businesses transition to the next stage of COVID-19's impact and prioritize getting working parents back to work. Designed to support families looking for affordable and safe solutions to fill the void made by closures of schools, summer camps, and daycares in the next 3 months, as well as employers looking to support one-third of the U.S. workforce that are working parents, Cleo Care presents a novel and localized solution.

Available to launch to employers this month, Cleo Care powered by UrbanSitter combines a unique program of family "Co-Op" matching alongside concierge care provider vetting and selection to create affordable childcare options for parents. Member families will also receive weekly programs and 1:1 coaching from Cleo's expert network of child development specialists, including milestone-focused programs that will help parents, care providers and their children stay on track with enriching activities and tips.

Addressing a crisis point for 30.5M working families
The new product was designed by Cleo and UrbanSitter teams who continue to experience the challenges of working parents of young children firsthand as they saw their thousands of members ask for more help in the last two months. A recent study conducted by Cleo of its international membership of working parents of children from 1 day old to 5 years old brought these needs to life, finding that:

  • >50% don't have childcare
  • 20% of working parents surveyed said that either they or their partner are considering leaving the workforce to care for their children.
  • 37% of working parents surveyed are considering having family move in with them
  • 16% of working parents surveyed are considering packing up and moving closer to family

Members also expressed concern related to COVID-19 and their productivity:

  • 52% felt that their level of productivity was 75% or less than usual
  • 1 in 4 felt their productivity was less than 50% of baseline

"As working moms desperate for a solution to the crisis facing parents today, we were focused on developing a solution that didn't just work for our members and enterprise clients, but also one that we'd use ourselves. After experimenting and trying everything from virtual care to scheduling shifts to looking for new caregivers ourselves, we realized the only solution that would work for families would require a new model of childcare designed for the unique issues COVID-19 has created," said Sarahjane Sacchetti, CEO of Cleo. "We're excited with our early feedback from clients and members that the model we've built will meet the needs of employers and their working parents for the unpredictable months to come."

How it works:
Cleo Care powered by UrbanSitter will be available this month to U.S. employers to serve their working parent populations and includes:

  • Concierge Support for Vetted, Personalized Caregiver Matching: Member parents will receive support from Cleo in finding safe, vetted care providers from UrbanSitter's network, helping families save the days (and weeks) associated with finding and vetting care that matches their family unique requirements.
  • Co-Op Matching: Families interested in partnering with a like-minded, local family will be supported in finding a match in the Cleo member network that can partner and support one another with or without an additional care provider,
  • Weekly Programs and 1:1 Care Provider Support: All parents and care providers will have access to Cleo's expertone-on-one parent coaching, as well as age appropriate developmental based programs delivered weekly to keep children busy and on track with their developmental milestones.

"We've been leading innovation and developing expertise in the category of trusted child care for the past decade. This pandemic brings to the forefront a whole new set of challenges for working parents. Our partnership with Cleo can solve working parents' biggest problems with an innovative, trusted solution for the enterprise," said Lynn Perkins, CEO and co-founder of UrbanSitter.  "Cleo Care powered by UrbanSitter enables working parents to rest assured that their children are in good hands, complete with age appropriate programming and experienced child care professionals. Additionally, we offer working families a complete solution including petcare and elder companion care within our solution."


Neha Pandey

Aware of her elements, Neha writes the best articles across industries including electronics & semiconductors, automotive & transportation and food & beverages. Being from the finance background she has the ability to understand the dynamics of every industry and analyze the news updates to form insightful articles. Neha is an energetic person interested in music, travel, and entertainment. Since past 5 years, she written extensively on sectors like technology, finance and healthcare.


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