Asia Pacific is the Fastest Revenue Contributor to the Breast Pump Market

Soaring birth rates among developing economies are responsible for fueling the global baby boom. However, the rising birth rate also contributes to rising birth defects and the inability of mothers to breastfeed the child, due to different reasons such mothers death or mother suffering from a severe disease such as hepatitis, AIDS, etc. According to a report published by Bill and Melinda Gates Foundation in 2018, there are almost 250 babies born every minute around the globe. Moreover, according to the Centers for Disease Control and Prevention (CDC), the fertility rates for Hispanic women were highest in 2017 among Hispanic women with 67.1 births per 1,000 women. The Asia Pacific is the fastest-growing geographic breast pump market and it is expected to be the fastest revenue contributor throughout the forecast period. The Asia Pacific is recognized as a developing market for human milk banks and child care. The growth is driven by countries such as China, and India which are engaged in conducting several studies.

Asian countries such as India and China also have high fertility rates due to factors such as effects of religion, inadequate supply of family welfare services, poverty, and others. According to the World Bank, the fertility rates in India were reported to be 2.23 births per women as compared to 1.80 in the United States and 1.62 in China. Moreover, neighbouring countries in India, such as Pakistan also have alarming rates of fertility. In 2016, the birth rate in Pakistan was reported to be 3.48 births per woman as per the World Bank data. These rates are even more soaring in the African regions that are underdeveloped. Nigera tops the fertility rate list in the world with 7.15 children per woman followed by Somalia with 6.12 children per woman. According to the World Bank, the Democratic Republic of Congo held the third top position with a fertility rate of 6.0 per woman in 2018. The increasing number of parturient women across the world are thus likely to create increasing demand for human milk and thus the breast pumps across the globe leading to the growth of the market.

Global breast pump market was segmented by product type, technology type and distribution channel. On the basis of the product type, the market is segmented as a manual breast pump and electric breast pump. The electric breast pump is further segmented as single electric breast pump and double electric breast pump. Based on the technology type, the breast pump market is segmented into the closed system breast pump, and open system breast pump. On the basis of the distribution channel, the breast pump market is segmented into consumer stores and online distribution. According to The Insight Partners, the market for a breast pump is expected to grow significantly due to factors such as high women employment rates, rising healthcare expenditure, rising patient awareness, and growing healthcare investments from private players and government.

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Organic and inorganic growth strategies were observed in global breast pump industry. The organic strategies which were conducted more compared to the inorganic strategies for the breast pump. For instance, in October, 2017, Medela has expanded its breast milk feeding product portfolio with the accessories and it was launched at ABC Kids Expo in Las Vegas, Nev. The accessories included such as Breast Milk Storage Bags, Quick Clean Breast Pump & Accessory Sanitizer Spray.

There are several reasons when a newborn is not able to get the mother’s milk. The reasons may include less lactation in a mother, and death caused immediately after delivery and hormonal imbalance, among others. However, feeding a newborn with mother’s milk is essential for its growth and nutrition. Therefore, in any of the condition as mentioned above, the human milk bank is a best-considered solution. In developed countries, there is a rising number of human milk banks, which are offering great help to the mother who has less production of milk. However, high sterilization and pasteurization are important for providing milk for a baby. For instance, in North America, Human Milk Banking Association of North America (HMBANA) has proposed accredited non-profit milk banks across the US and Canada. And it has also introduced international guidelines for pasteurized donor human milk. Similarly, across Europe, there is a rise in the number of human milk banks, and among the European countries, Italy has the highest number of milk banks.

Milk banks also offer memberships for women who can produce more milk. Milk banks are offering a good cause for improving babies’ health. According to the Global Breastfeeding Score Card, it is stated that in countries such as China, India, Mexico, and others, more than 236,000 child deaths are caused due to inadequate breastfeeding. Therefore, there has been an increase in the awareness for the benefits of donating breast milk, and the awareness has demanded the growth in the breast or human milk banks across the world. There are nearly more than 600 human milk banks in the upper and middle-income countries around the world.

The major players operating in the breast pump market include, Pigeon Corporation, Ardo medical, Inc., Ameda, Inc., Koninklijke Philips N.V., Medela LLC, Evenflo Feeding, Albert Hohlkörper GmbH & Co. KG, Mayborn Group Limited, Hygeia Healthcare, and Spectra Baby USA. The market has carried out various organic and inorganic growth strategies in the market which has assisted in strengthening their product offering in the market.

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