EXFO Inc. the communications industry's test, monitoring and analytics experts, has launched Nova Adaptive Service Assurance (Nova A|SA), the first intelligent automation platform enabling mobile network operators to deliver ultra-reliable, high-quality service experience in a 5G world.
To meet the needs of an industry in which operators have less than 2% visibility into customer experience, Nova A|SA automatically provides the right data at the right time to make sense of big data swamps and reveal previously invisible "little data" on individual user experience. Unique in the industry, the platform integrates the relevant layers, domains and data sources, including from third parties and EXFO's own portfolio of service assurance solutions.
At the heart of Nova A|SA, and also launched today, is Nova SensAI: a real-time automated assurance solution that acts as the central nervous system for the platform. The first of its kind to do so, Nova SensAI uses machine learning to analyze the relevant network layers, and provide operators with a comprehensive view of service performance. The solution reveals—and even predicts—previously "invisible" user-impacting events. Its capabilities also include pinpointing who was impacted, where and for how long as well as diagnosing the root cause of issues for rapid resolution.
These solutions were developed by EXFO in partnership with its customers to prepare for a 5G world in which connected devices, rather than cellphone subscriptions, are expected to drive 95% of new revenues for operators. According to the GSMA, an organization representing the interests of mobile operators worldwide, there will be five times more connected devices than humans by 2025. These new 5G machines will fuel Industry 4.0 and fulfill mission-critical applications as diverse as holographic augmented reality communications, real-time remote patient monitoring and synchronized production line robots.
In addition, most customers score their brand experience on network performance, and there is enormous commercial opportunity for operators who successfully deliver on the promise of 5G and win customer loyalty. However, they are facing unprecedented challenges:
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